Merilen

Merilen Hotel Club

Your entire commercial department, outsourced.

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We are your hotel's outsourced commercial department.

We take responsibility for the systems, strategy and execution that drive revenue, so you can focus on running an exceptional property.

That is a different job from the one an OTA, a software provider or a traditional representation company does, and it is the whole of what we do.

Palm shadows falling across the stone edge of a hotel pool.

What we take on, and what it buys you

Fill the rooms, at the right rate

Pricing, positioning and a staffed booking office, run as one commercial function rather than three disconnected jobs.

Commercial strategy, representation & distribution

Distribution isn't about being on more channels, it's about being on the right channels, at the right price, with the right positioning.

What's included
  • Full responsibility for your commercial positioning, sales and distribution
  • Strategic activation of the right channels
  • Full control of commercial content and presentation
  • An annual commercial calendar
  • Segmentation across leisure, corporate, group, MICE and tour-operator business
  • Direct trade representation at international fairs

Revenue management & dynamic pricing

Revenue management is the single highest-impact lever for profitability. Without it, you leave money on the table in peak periods and fail to stimulate demand in slow ones.

What's included
  • Your entire revenue strategy, run on real-time data
  • Constant demand and competitive-set analysis
  • Pick-up and pacing monitoring
  • Dynamic pricing by season, occupancy, event and segment
  • Daily (or intra-day) rate adjustments, inventory and restriction optimisation
  • Full KPI tracking — ADR, RevPAR, GOPPAR, occupancy, booking window, channel mix — and forward forecasting

Centralised booking office

Most independent hotels lose bookings simply because enquiries aren't answered fast enough or followed up properly. A trained, dedicated office dramatically lifts conversion.

What's included
  • A dedicated office, staffed by our team, focused on converting every enquiry
  • Immediate response across email, WhatsApp, phone and web forms
  • Professional quotation management and structured follow-up
  • Upselling and cross-selling
  • Custom proposals for groups, MICE and business travel
  • Full PMS/CRM integration

Reduce your dependence on OTAs

The direct channel treated as a real sales channel: a site built to convert, an engine that closes the booking, and metasearch placing your own rate beside theirs.

Official website & metasearch

A strong website plus active metasearch puts your rates in front of guests at the moment they're ready to book and drives direct bookings.

What's included
  • A modern, mobile-first website, custom-designed as a genuine sales channel
  • Full booking-engine integration
  • SEO-optimised multilingual content built to convert
  • Active management of Google Hotel Ads, Google Business Profile, Trivago and Tripadvisor

Booking engine

Every friction point in booking costs you revenue. A high-performance engine turns visitors into confirmed reservations and keeps the guest data yours.

What's included
  • Fully integrated with your website and PMS
  • Real-time rate and availability sync
  • Online payments: cards, digital wallets, payment links
  • Automatic upselling and promotional tools: codes, flash sales, early bird
  • A fast, mobile-optimised booking flow

Digital presence & channel setup

Inconsistent imagery, missing content or absent profiles cost you bookings. We unify everything under one conversion-optimised standard.

What's included
  • Professional setup of all OTA profiles
  • Google Hotel Ads, Business Profile and Trivago configured and managed
  • A Tripadvisor strategy for generating initial reviews
  • All official social profiles created with a brand-aligned identity
  • A digital content kit: professional photography, video, drone, 360° tours

Be seen by the people who shape demand

Journalists, tour operators, agents and reviewers decide what a property is worth before a guest ever sees a rate.

PR, media & trade engagement

Earned media and trade relationships deliver the highest-value bookings, the kind paid channels can't reach, and they compound year after year.

What's included
  • Press releases to luxury travel media
  • Direct journalist outreach with digital press kits
  • Curated press trips and dedicated fam trips
  • A travel-agent education programme: product sheets, webinars, multilingual training
  • Presence at major trade fairs as part of the Merilen delegation

Brand reputation & quality score management

Reputation directly affects visibility, ranking, click-through and conversion on every channel. A strong, consistent review profile commands higher rates.

What's included
  • Continuous monitoring of reviews and rankings across OTAs, Google and Tripadvisor
  • Professional, standardised response management
  • Structured processes to generate new positive reviews
  • Strategic guidance on the operational improvements that move scores

Run lighter, and get paid weekly

One system behind the property and one transfer into its account, instead of a stack of tools and a dozen OTA payment streams to reconcile.

Technology & systems

Enterprise-grade technology without the enterprise cost, and a single data backbone we use to optimise your performance.

What's included
  • A full PMS and front-office suite
  • Reservation management: individual, group and allotment
  • Rate management and dynamic pricing
  • Check-in/out, guest registration and regulatory compliance
  • Integrated booking engine and channel manager, synced with all major OTAs
  • Operations tools: housekeeping, F&B, spa, smart access
  • A centralised reporting dashboard with profit-centre analysis

Administrative management & payment processing

Instead of reconciling dozens of fragmented OTA payment streams and chasing invoices, your finance team deals with a single, predictable transfer.

What's included
  • The full financial flow for every reservation, handled by us
  • Collection, channel-commission deduction, our commission and transaction fees
  • A net weekly transfer to your account, based on completed check-outs
  • All OTA and channel contracts under our name — we pay those invoices directly
  • Real-time access to every report and transaction

From signature to live in weeks, not months

  1. Weeks 1–2

    Signing & onboarding

    Contract signed, documentation and OTA credentials collected, systems access granted, kickoff briefing with the Merilen team.

  2. Weeks 2–4

    Technology setup

    New PMS and channel manager activated, booking engine configured on your website, all major OTAs connected.

  3. Weeks 3–5

    Revenue & distribution

    Segment-based rate architecture defined, dynamic pricing activated, B2B and premium channels set up, Google Hotel Ads and metasearch live.

  4. Weeks 4–6

    Operational kickoff

    Centralised booking office activated, reputation-management plan launched, direct-booking system live, first performance report delivered.

  5. Months 2+

    Monitoring & optimisation

    Monthly reporting, continuous rate and availability optimisation, B2B channel development (corporate, groups, tour operators), quarterly objective reviews.

How settlement works

A reservation of €100 arrives via Booking.com. We collect the full amount, then deduct the OTA commission, our service commission and transaction fees. The net balance is transferred to your account weekly, based on the check-outs completed in that period.

Because every channel contract sits under our name, we settle each OTA invoice directly. You'll see all of it, in real time, in your dashboard.

Collected in full€100

  • OTA commission
  • Merilen commission
  • Transaction fees

Net to your account

A partnership, not a lock-in

Your brand stays yours.

You don't disappear into a catalogue as one option among hundreds.

Your data stays yours.

Your guest database, your rate history, your operational know-how belong to the property, always.

Your exit stays simple.

Our agreements are built to be reversible with notice. No five-year auto-renewals, no penalty traps.

Our incentives are aligned.

We're paid in proportion to results, not on locking you in.

Read it in full on For Hotels

Questions hoteliers ask

What does it cost?

There's no upfront platform fee. Hotel Club works on a commission applied to bookings; Distribution Partner works on net TO rates plus markup, or a commission model via your channel manager. We're paid in proportion to results, so our incentives are aligned with yours.

How long is the contract, and can I leave?

Hotel Club is an exclusive sales agreement; Distribution Partner is flexible and non-exclusive. Our agreements are built to be reversible with notice: no five-year auto-renewals or penalty traps. After the term you're free to renew, bring it in-house, or move on.

How and when do I get paid?

Under Hotel Club, we collect payments, deduct channel and service commissions and transaction fees, and transfer the net balance to your account weekly, based on completed check-outs with full visibility in your dashboard. Under Distribution Partner, settlement follows the model you choose: net TO rates, or commission via your own channel manager.

Who owns the guest data?

You do, always. We work on open, interoperable systems, so your guest database, rate history and operational know-how remain the property's, including the day a partnership ends.

Keeping your commercial team in-house? Read about Distribution Partner

Tell us about your property.

We'll read it ourselves and reply. If Hotel Club isn't the right fit for your property we'll say so.

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