Fruit & Spice Wellness Resort
An authentic five-star retreat with 51 distinct accommodations.
Merilen Agency Partner
Curated boutique inventory your clients will love, with margins worth protecting.
Your clients are done with mass tourism. They want authentic, boutique, expertly curated stays, and they want you to be the one who knows where to find them.
Merilen connects your agency to a hand-picked portfolio of independent and boutique properties with the rates, support and reliability you need to sell them with confidence.
Why partner with Merilen
Unique, non-commoditised product.
A curated portfolio of independent and boutique hotels that differentiate you from competitors.
Protected margins.
Net rates built for the trade, not the race-to-the-bottom economics of generic OTA-sourced product.
Operational reliability.
A professional commercial team behind every property, a dedicated point of contact, and a booking process built to respond fast and follow through.
Backed by nearly two decades.
Merilen is the tour-operator brand of MR Group: since 2007, with 20+ properties under full commercial management and 250+ supported through BookNowHotel.
A curated portfolio
We work with a selection of independent and boutique properties across Europe, Africa and the Caribbean. Each is chosen for its quality and potential.
Sensations Eco-Chic Hotel
True luxury along Zanzibar's pristine shoreline.
VR Club Tulum Riviera
An oasis of tranquillity amid the tropical vegetation of Tulum.
Where we operate
Active across 7+ countries on three continents, with deep specialisation in boutique and independent properties.
Mediterranean
Italy · Malta
Africa & Indian Ocean
Tanzania · Senegal · Madagascar
Latin America
Mexico · Costa Rica
What you get as an Agency Partner
- A dedicated agency portal with net rates, product sheets and a booking tool
- First access to new properties and seasonal inventory
- Marketing and sales materials in multiple languages
- Training webinars and a travel-agent education programme
- Fam trips to selected properties
- A monthly partner newsletter with market insight and new-inventory alerts
- A real human contact for complex itineraries and group requests
How it works
Register
Tell us about your agency, your markets, and the kind of product your clients want.
Get access
We set you up with rates, materials and your portal login, and walk your team through the inventory.
Start selling
Book through your dedicated contact or portal, with our commercial team supporting every reservation.
Questions agencies ask
How do I earn, and what are the margins?
You sell our curated inventory at trade rates designed to protect your margin, without the thin economics of generic OTA product.
Is there a fee to join?
No. Registration is free; you simply gain access to rates, materials and your portal.
What kind of inventory do you have?
Independent and boutique properties across the Mediterranean, Africa, the Indian Ocean and the Caribbean. See our portfolio on the About page.
What support do I get for complex bookings?
A dedicated contact and our commercial team handle group requests, MICE and bespoke itineraries with you.