Merilen Hotel Club
Your entire commercial department, outsourced.
Full commercial responsibility for a selected portfolio of properties, paid on results.
Explore Hotel ClubYou run the hotel. We fill the rooms.
Two routes in. Which one fits depends on how much of the commercial function you want to hand over.
Merilen Distribution Partner
Access the global travel trade without the overhead.
Global trade reach on flexible, non-exclusive terms. You keep your channels; we add to them.
Explore Distribution PartnerA partnership, not a lock-in
The most valuable thing an independent hotel owns isn't a distribution channel, it's the freedom to decide who you are. Some partners give you reach but take your identity, your data and your exit in exchange. We don't.
Your brand stays yours.
You don't disappear into a catalogue as one option among hundreds. We build your brand, because a recognised independent name is a real asset that's worth something the day you choose to sell or refinance.
Your data stays yours.
We work on open, interoperable systems. Your guest database, your rate history, your operational know-how belong to the property, always, and they're still yours the day a partnership ends.
Your exit stays yours.
Our agreements are built to be reversible with notice. After the term, you decide the next step freely: renew, bring it in-house, or move on. No five-year auto-renewals, no penalty traps.
Our incentives are aligned.
We're paid in proportion to results, not on locking you in. When your rooms fill at the right rate, we succeed. This is exactly how it should be.
Compare the two
| Distribution Partner | Hotel Club | |
|---|---|---|
| Best for | Hotels with their own commercial capability that want more reach | Hotels that want their full commercial function run for them |
| Commercial model | Non-exclusive distribution | Exclusive commercial partnership |
| Pricing | TO net rates + markup, or commission via your channel manager | Commission on all bookings |
| Distribution | B2B network + Merilen Holidays | Full multichannel (OTAs, B2B, corporate, direct) |
| Revenue management | Not included | Full dynamic pricing & revenue strategy |
| Booking office | Self-managed | Managed by Merilen's centralised booking office |
| Marketing | Targeted campaigns & promotions | Full digital marketing, brand & reputation management |
| Technology | Not included | Full PMS, channel manager & booking engine |
| Contract | Flexible, non-exclusive | Exclusive sales agreement |
| You keep control of | Everything. Light-touch support | Your brand, your data, your independence |
Is this right for your property?
Merilen Partners is built for independent and boutique properties that want to reduce their dependence on OTAs, lift occupancy in the low season, and build direct, higher-margin demand.
If you're frustrated by commission creep, lack a dedicated revenue or sales function in-house, or feel like a commodity in someone else's catalogue, you're exactly who we built this for.
Questions hoteliers ask
What does it cost?
There's no upfront platform fee. Hotel Club works on a commission applied to bookings; Distribution Partner works on net TO rates plus markup, or a commission model via your channel manager. We're paid in proportion to results, so our incentives are aligned with yours.
How long is the contract, and can I leave?
Hotel Club is an exclusive sales agreement; Distribution Partner is flexible and non-exclusive. Our agreements are built to be reversible with notice: no five-year auto-renewals or penalty traps. After the term you're free to renew, bring it in-house, or move on.
Who owns the guest data?
You do, always. We work on open, interoperable systems, so your guest database, rate history and operational know-how remain the property's, including the day a partnership ends.
What happens to my existing OTA listings?
Under Hotel Club, all channel contracts move under our management and we optimise them as part of the model. Under Distribution Partner, you keep your own channels and we add reach alongside them.
How quickly will I see results?
You'll be commercially live within weeks (see our onboarding timeline). Meaningful revenue impact builds over the first few months as pricing, distribution and reputation work compound.
How and when do I get paid?
Under Hotel Club, we collect payments, deduct channel and service commissions and transaction fees, and transfer the net balance to your account weekly, based on completed check-outs with full visibility in your dashboard. Under Distribution Partner, settlement follows the model you choose: net TO rates, or commission via your own channel manager.
Is my property a fit?
We focus on independent and boutique properties. If you're underserved by OTAs and lack a dedicated commercial function in-house, you're who we built this for.
Tell us about your property.
Either route starts the same way. Tell us where the property is and what you want to hand over, and we'll say which one fits.
Prefer email? Write to us at info@merilenholidays.com.