Merilen

About Merilen

Merilen is the commercial-services and tour-operator brand of MR Group, founded in 2007 in Tuglie, in Italy's Puglia region.

We combine technology, commercial strategy and marketing to help hospitality businesses grow, and to help travellers find experiences worth remembering.

MR Group

Two brands, one commercial engine

BookNowHotel

Our technology and marketing platform, supporting 250+ hotels with PMS, channel management, booking engine, revenue management and digital marketing. Nearly two decades of development and optimisation.

Merilen

Our curated commercial and tour-operator brand. Merilen takes full commercial responsibility for a selected, quality-controlled portfolio of 20+ properties on the international market.

Where we operate

Active across 7+ countries on three continents, with deep specialisation in boutique and independent properties.

A map cropped to the Atlantic and western Indian Ocean, with Italy, Malta, Tanzania, Senegal, Madagascar, Mexico and Costa Rica marked. The same countries are listed beside the map.ItalyMaltaTanzaniaSenegalMadagascarMexicoCosta Rica

  • Mediterranean

    Italy · Malta

  • Africa & Indian Ocean

    Tanzania · Senegal · Madagascar

  • Latin America

    Mexico · Costa Rica

Since 2007

MR Group founded in Tuglie (Puglia) to serve tourism in the Salento region.

Launch of BookNowHotel: PMS, Channel Manager and Booking Engine. First presence at BIT and TTG.

International expansion begins, with first clients in Malta and Spain.

Revenue-management consulting introduced, with advanced dynamic pricing.

Expansion into Africa and the Indian Ocean, starting with Fruit & Spice Resort, Zanzibar.

Launch of Merilen Holidays (B2C) and Merilen Partners (B2B).

First full commercial-management projects in Zanzibar.

Two new markets open: commercial launch in Costa Rica and Senegal.

Ways to work with us